
In the 18 - 34 age group, more than 90 per cent of customers take online reviews seriously. That’s because customers are increasingly seeking online reviews to know more about products and services. You know that getting more reviews and higher star ratings can grow your business. While it may be tempting to buy Google reviews, we are here to inform you that it will have disastrous consequences for your small business.īy now, you probably know the significance of Google reviews for small businesses. Well, fake it till you make it may apply to many facets of life but it certainly doesn’t apply to Google reviews.

You only have to look online to see that business owners are still looking to “buy Google reviews”. Buying reviews on Google is still seen by some as an easy and affordable solution. This is often the case with new businesses who know that Google reviews are critical to building their business online, but haven't had any reviews come in from customers yet. When building your business's online reputation, it can be tempting to take shortcuts and try to buy Google reviews.
